With almost 48,000 trade fair visitors and more than 1,900 exhibitors, the Fakuma once again took a strong stand. Right at the center the Gabriel-Chemie Group presented its modern side and numerous new innovations. Above all, the latest COLOUR VISION N°19 colour concept impressed with its creative colours, effects and surfaces, as well as with the narrative background of the connoted themes of „Responsibility“ and „Timeline“. True to the motto: with colours at the trend.
A color concept following the Zeitgeist
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| Responsibility |
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| Timeline |
Experienced trend scouts and innovative colourists are working actively on the trends of tomorrow and together create a new COLOUR VISION collection each year. It serves as a source of inspiration for the world of plastics and branded goods manufacturers, and is highly appreciated by creative designers and plastics processors. The trend themes connoted this year are „Responsibility" and „Timeline".
„Rusty Matt Red", „Upcycled Marble" or „Honeybee Yellow" are all about responsibility and demonstrate a more responsible approach to our future. Whether on the economic, political or social level - every action initiates impact. Therefore it is more important for the plastics industry to invest innovative resources in recycling and reuse-concepts.
„Never stop dreaming, never stop asking" is the motto of the second trend theme of COLOUR VISION N°19. Many great visions, innovations and inventions took their course in the 70s or 80s and formed the big players per in the technology market for decades. Colours such as „Rebel Red", „Green Metallic Gloss" or „Ease of Blue" are reminiscent of a light-hearted and carefree time period in which many of today's most significant companies emerged.
Further Fakuma-Highlights
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| Halal & Vegan Masterbatch |
GABi, the virtual assistant of the „Master of Batch" portal presented at the Fakuma, also attracted many interested visitors to the booth with its visually striking appearance. The idea and the already far advanced technology set an important milestone for Gabriel-Chemie in the field of digital innovation.
Special attention was also attracted by the in-house innovation: The Halal & Vegan Masterbatch.
Project manager Sabine Nicolaus was happy about numerous media and promising cooperation requests: „What we offer is definitely unique! The globally recognized Halal certificate of the organization HQC, Halal Quality Control, as well as the so-called V-label, which is regarded as an international seal of approval for labeling vegan and vegetarian products. As a masterbatcher, we are on almost untouched terrain“.
„Trade fairs are an important topic. The Fakuma showed again that such events are essential for creating awareness, around the brand and the topic of plastic. The feedback was very good. And we‘re on the innovation front with projects like GABi and Halal & Vegan Masterbatch“, says Mark Hannah, Head of Corporate Marketing & Product management.
