Extrusion Asia Edition 2-2022

12 信息縱覽 Extrusion Asia Edition 2/2022 ➠ Vetaphone A/S www.vetaphone.com Record Year Reported n In a year blighted by travel restrictions and lockdowns, the leading manufacturer of surface treatment technology beats all previous sales records. The period since the first lockdown began in April 2020 has had a major impact on world trade and the way companies do business, so Vetaphone is more than happy to report a huge boost in orders across the board that saw it return a year- end total that will not only surpass ex- pectations but exceed all previous years in the company’s long history. Speaking for the company, VP Sales & Mar- keting Kevin McKell explained: “We were quick to assess the situation and adapt our sales and marketing approach to suit the new trading conditions. With travel either impossible or severely limited we had to find alternative ways for face-to-face con- tact with customers, and the actions we took have clearly worked well!” With trade fairs being cancelled on a rol- ling basis, Vetaphone took the bold deci- sion to withdraw from exhibiting at all future events, whether large or small. In- stead, the company officially opened its new Showroom and Demo facility in May that is fully equipped with working co- rona and plasma technology and offers both in-person and online appointments via a video link. Allied to the adjacent Test Lab facility that it opened in 2020, Veta- phone now has a permanent trade fair stand of its own that is available 24/7, if necessary. n 在受到旅行限制和封锁影响的一年 里，这家领先的表面处理技术设备制造 商打破了此前的所有销售记录。 自 2020 年 4 月开始第一次封闭以 来的这段时间，对世界贸易和公司业务 开展的方式产生了重大影响，然而 Vetaphone（丹麦威钛锋 公司）非常高 兴地报告说，订单全面大幅度增长，年 终总订单量回升。这不仅超出预期，而 且超过了公司悠久历史中的以前所有年 份。 销售和营销副总裁 Kevin McKell代 表公司发言时解释说：“我们迅速评估了 情况，并调整了我们的销售和营销方法 ，以适应新的贸易条件。由于旅行成为 了不可能或受到严重限制，我们不得不 寻找与客户面对面接触的替代方式，而 我们采取的行动显然效果很好！” 随着贸易展览会的取消，Veta- phone 做出了大胆的决定，不再参加未 来的所有大型或小型展会活动。相反， 该公司于 5 月份正式开设了新的陈列室 和演示设施，该设施可以运转，并完整 地配备了电晕和等离子技术，通过视频 链接提供面对面交谈和在线预约。与 2020 年开设的相邻测试实验室设施相结 合，Vetaphone 就拥有了自己的永久贸 易展台，如有必要，可 每周7天每天24 小时全天候开放。 营销总监 Jeannette Woodman 解 释说：“我们的客户对新展厅反应非常良 好，而且我们可以实际演示设备——这 是我们在介绍Drupa 或 Labelexpo 产品 时永远无法做到的——而且它真的开始 在获得订单方面带来红利。我们知 道，我们的许多客户不太可能在丹麦拜 访我们——现在我们可以将我们的技术 带给他们，无论他们在世界的哪个地 方。” 新的贸易条件也对公司如何宣传自 己和推广其活动产生了影响。 他补充_ 道：“我们很快将我们的重点从‘粗枝大 叶’的方法转移到更加专注于世界不同部 门和地区的方法。通过改进我们对最新 计算机和电子通信技术的使用，我们能 够以特定个体需求的信息影响目标市场 ——而费用只是参加大型国际博览会的 一小部分！” 对于 Vetaphone 而言，新的贸易 条件开启了新的商机，2021 年除了成为 创下销售记录的年份外，该公司在表面 处理技术领域的业绩跃居全球第一。正 如 Kevin McKell 所说：“我们取得了第 一位，在我们的 70 年历史中，获得第 一是一项非凡的业绩。 2022年加 油！” 创造纪录的一年 “We’ve had great customer response to the new showroom and the fact that we can actually demonstrate the equipment – something we could never do at Drupa or Labelexpo – and it’s really started to pay dividends in terms of orders secured. We know that many of our customers are unlikely to ever visit us in Denmark – now we can take our technology to them wherever they are in the world,” he added. The new trading conditions also had an impact on how the company promoted itself and publicised its activity. Marketing Director Jeannette Woodman explained: “We quickly switched our focus from a ‘broad-brush’ approach to one that is far more zoned in on the different sectors and parts of the world. By refining our use of the latest in computer and electro- nic communications we have been able to impact target markets with informa- tion that is specific to individual require- ments – and at a fraction of the cost of attending a major international expo!” For Vetaphone, the new trading condi- tions have opened new business oppor- tunities, and in addition to reporting a record sales year, 2021 has seen the com- pany move to the No 1 spot worldwide in surface treatment technology. As Kevin McKell put it: “We were the first, so to be at No 1 in our 70th year is a fantastic achievement. Bring on 2022!” 在丹麦新设立的陈列室是现场在线不间断演示表面处理技术的展示厅 The newly opened Showroom in Denmark is a permanent display of working surface treatment technology for in-person or online presentations and demos