Extrusion International 4-2019

51 Extrusion International 4/2019 Munich-based mechanical engineer- ing group KraussMaffei is reinvent- ing itself. KraussMaffei, the world’s only provider of ready-to-use sys- tem solutions for injection mold- ing, extrusion and reaction process technology (IMM, EXT, RPM), is now consolidating all business divisions and its previous brands KraussMaf- fei, KraussMaffei Berstorff and Net- stal within a single, unified brand: KraussMaffei. This repositioning is in line with the “Compass” corporate strategy,which has already brought about funda- mental changes with the launch of the Digital & Service Solutions (DSS) business unit. For Frank Stieler, CEO of KraussMaffei, bringing the brands together is a reflection of the com- pany’s identity: “KraussMaffei is a technological pioneer in the plastics industry, which supplies its custom- ers across all industries with innova- tive and customised solutions – in line with our new motto: Pioneering Plastics.” As part of the repositioning, all sub- sidiaries and locations will operate under the name “KraussMaffei” from now on. Netstal-Maschinen AG (Näfels/Switzerland) will be known as “KraussMaffei High Performance has shaped the company and its loca- tions and brands since it was found- ed in 1838. At a time when the public is commenting negatively on plastics, KraussMaffei has deliberately formu- lated this claim as a key performance promise. This is also the reason why KraussMaffei is committed to mak- ing a contribution to the develop- ment of a circular economy with new products and services. As a pioneer in the recycling, upcycling and recom- pounding of plastics, KraussMaffei has invested over three decades in the research and development of re- cycling, enabling its customers to en- ter a circular plastics economy. Guests can see this in action at the K trade fair, where a polypropylene bucket will be recycled into a car’s B- pillar. The Extrusion Technology and Injection Molding Machinery divi- sions will also be working together here. Polymore, the new B2B online marketplace for the purchase and sale of compounds, masterbatches, recycled material and post-industrial waste in Europe, is another example of sustainability. KraussMaffei Technologies GmbH www.kraussmaffei.com Pioneering Plastics AG”. Its high-performance injection molding machinery will be integrat- ed into the KraussMaffei portfolio under the established Netstal prod- uct brand, which means the Netstal name will still appear on the machin- ery itself. The KraussMaffei Berstorff brand which was used for Extrusion technology will be integrated in “KraussMaffei”. KraussMaffei Ber- storff GmbH (Hanover/Germany) will now be known as “KraussMaffei Extrusion GmbH”. Visual evidence of the restructuring can be seen in a new corporate design throughout the company, which will be rolled out to a wider audience during K 2019. The common appearance supports the further integration of the Injec- tion Molding, Extrusion and Reaction Process Machinery divisions, which already work hand in hand for many applications. This means that cus- tomers can select the solution that best suits them from the whole tech- nology portfolio via their respective contact person. The areas of Auto- mation and Digitalisation, the latter now represented by the DSS division, have long been developing innova- tive solutions across technologies. The new “Pioneering Plastics” claim represents the pioneering spirit that K 2019: Hall 15, Booth C24 – C27 Dr Frank Stieler (CEO of KraussMaffei) uses the new repositioning to set the course for the further integration of InjectionMolding Machinery, Extrusion Technology, Reaction Process Machinery and Digital Service Solutions