Extrusion International 5-2024

60 Extrusion International 5/2024 EXTRUSION TECHNOLOGIES – INTERVIEW Service is a crucial factor as it di- rectly impacts the customer experi- ence. When machines are compa- rable, exceptional service can set you apart from competitors. This is where we excel compared to Euro- pean companies. We have a larger team of service engineers and local partners in various regions, includ - ing Brazil, the UK, India, and Turkey. In these locations, we maintain service offices and small ware - houses stocked with essential spare parts, such as screw elements and shafts. This local presence ensures we can provide prompt support and reduce downtime for our cus- tomers. Although we are a Chinese com - pany, we are committed to the in - ternational market and strive to operate as a global enterprise. We source many components from Eu- rope, including gearboxes, shafts, and steel from Germany. Unlike many Chinese companies that fo- cus on in-house production to save costs, we believe in leveraging in - ternational expertise. For instance, we use European sensors, blow - ing agents, pumps, and mass flow meters in our machines, which are then exported back to Europe. This approach underscores our commit- ment to being a truly international company. How are you finding the trade show? We appreciate the trade show for its international scope. With over 50% of our market outside China, we value events like this, which is the largest in China and possibly the second largest in the world. From my experience, over 20% of the visitors to our booth are inter- national, and more than 70% are returning customers. What are your upcoming plans for expanding your global market presence or advancing your tech- nologies? Our primary focus is on circular economy solutions. We recently in- troduced our EPS-to-EPS technology last year, but we haven't yet received many orders. This technology is quite promising, especially given the prev - alence of EPS waste in home packag - ing. While most EPS is typically repur - posed for other applications, such as IPS or other extrusion processes, our technology can recycle EPS back into EPS. This approach enhances its value and supports a circular polysty- rene system, a solution that has not been widely implemented before. USEON www.useon.com www.smart-extrusion.com