Extrusion International USA 4-2019

18 Extrusion International 4/2019 INDUSTRY NEWS ‘ColorDirection 2020’ The theme of Connected Comfort serves as a foundation for the six color tones selected for ColorDirection 2020 – re- flecting the convenience, flexibility and personal experiences capturing the connection color creates between products from various markets and the consumers they serve. As humans, we experience the world through our senses. Milliken profoundly understands the power of color in trig- gering emotion and defining consumer behavior. Captur- ing the mood of consumers through effective branding and personalization, as well as understanding how they interact with, and experience, color is an essential marketing exercise for brands and product designers. TheMilliken ColorDirection 2020 report has carefully curated a palette of six new colors aimed at distilling this highly sought- after differentiation potential in product design. The Connect- ed Comfort selection sets out to understand and encapsulate the modern consumer’s journey through color associations. These trending colors are: Terra Mundo, FirstLove, Purple Dreaming, Planet Green, Relaxing Blue and Green Dawn. The Connected Comfort palette, represented by the above six trend colors for 2020, provides a design and marketing roadmap into the sometimes elusive consumer journey. Liquitint™: Milliken, through its Liquitint colorants, is a glob- al leader in providing brands with the right tools to address these trends and perpetually evolving color needs. Through its 12 basic colorants, powerful colors and outstand- ing processability can be achieved with Liquitint polymeric colorants. ClearTint™: Milliken’s ClearTint colorants for transparent polypropylene, clarified with Millad ® NX™ 8000, combine the attractiveness of clarity with the superior aesthetics of non-nucleating polymeric colorants. ClearTint is not a pig- ment or a dye; so colors do not bleed of from the clarified PP – making it compliant with safety requirements for food packaging. Keyplast ® : Keyplast colorants, used in plastics by master- batch producers, compounders and resin producers offer a vast spectrum of stable and reproducible colors suitable for use with a wide range of resins. The multitude of applica- tions which Keyplast colorants are effectively used in food contact applications, toys, high heat technical applications and the polymers include: PET, PBT, polycarbonate, polysty- rene and different types of polyamides. Milliken chemical.milliken.com , www.milliken.com Craig Richardson joins Aftermarket Team Davis-Standard announced that Craig Richardson has been appointed aftermarket sales manager for Thermoforming Systems, LLC (TSL). TSL, a Davis-Standard subsidiary, is the market leader in thermoforming equipment technology for high-volume packaging. Richardson will support TSL product line upgrades, tooling and parts, and provide responsive ser- vice to customers worldwide. “Craig brings over 30 years of global industry experience to his position,” said James Naughton, Executive Vice President of TSL. “He has extensive knowledge of thermoforming ma- chinery, tooling and granulation, as well as the thermoform- ing process, tooling layout and production. We know he will deliver the timely service and expertise customers expect from Davis-Standard’s aftermarket team.” Prior to Davis-Standard, Richardson was with Irwin Research & Development as the sales and marketing director. He will be based in Yakima, Washington, and can be reached at crichardson@tslusa.biz . Davis-Standard, LLC www.davis-standard.com Liquitint™, Reactint ® , ClearTint™and Keyplast ® Colorants by Milliken (Photo © 2019Milliken & Company) Craig Richardson