Extrusion International USA 4-2019

61 Extrusion International 4/2019 Reduce, reuse, recycle, replace: Rei- fenhäuser Group will be focusing on these four principles at K 2019 when it presents innovative extrusion tech- nologies for taking plastic as a mate- rial into a sustainable future. “We are facing up to our responsibility as part of the turnaround in howwe use and deal with plastics,” commented the Group’s CSO, Ulrich Reifenhäuser, on the occasion of the K preview. Plas- tic is an ideal material for a lot of ap- plications. But it can’t always be re- cycled. “This is why we have tackled the key parameters, and have further developed our extrusion technolo- gies to improve and develop plastic products that are perfect solutions for circular economy. Sustainable, digital, and innovative: Reifenhäuser will be presenting new ways of producing plastic sustain- ably at K 2019. In doing so, the ‘Ex- trusioneers’ are far exceeding the standard portfolio for a machinery manufacturer. When developing its and digital solutions. Structured as a powerful network of highly spe- cialized business units, Reifenhäuser connects its expertise from all ar- eas of the business and is therefore well placed to drive forward devel- opments and innovations. As Ulrich Reifenhäuser remarked: “At K 2019, our customers will meet the ‘Extru- sioneers’, a committed team dedicat- ed to advancing technical issues and generating cutting-edge solutions for improving processes and increas- ing production efficiency.“ Innovative highlights at the trade fair stand and the in-house fair: Rei- fenhäuser will be demonstrating their expertise live at the in-house fair in Troisdorf, Germany. The seven digitally controlled lines can be in- spected on October 17, 21 and 22. Reifenhäuser Group www.reifenhauser.com Sustainable Solutions for Plastics Production products, Reifenhäuser thinks about recyclability from the very outset, for example through efficient processes that go easy on resources and reduce the use of plastic, machines that pro- duce without generating waste, and innovative solutions for recycling plastic waste. “Our comprehensive knowledge base within the Reifen- häuser Group enables us to provide a wide range of solutions that meet the requirements of sustainability and competitiveness. All of the tech- nologies that we are showcasing at K 2019 are based on the four follow- ing principles: reduce, reuse, recycle, and replace,” explained Ulrich Rei- fenhäuser. “As plastic was the ma- terial of the last century and retains its dominance in this century, we, as a part of the plastics industry, have a dominating task to perform, namely: to solve the problem of recyclability.” The family-run company has strate- gically focused its business on three areas: extrusion lines, components, K 2019: Hall 17, Booth C22 Bernd Reifenhäuser, CEO and Ulrich Reifenhäuser, CSO