Extrusion International 6-2024-USA

21 Extrusion International 6/2024 Field Service Operations Strengthened Reifenhäuser Group announced a significant expansion of its field ser - vice operations across the Middle East and Africa (MEA) region. Build- ing on a longstanding presence in the region, which includes a sales office established in United Arab Emirates five years ago, Reifenhäus - er is now taking a major step for- ward to enhance its local customer support and service capabilities. With the establishment of a new Service Hub for the MEA, UAE and GCC regions Reifenhäuser encour- ages its strategy to strengthen com- prehensive and responsive service solutions. The hub will include ex- tended premises and the establish- ment of a highly specialized service team on site to encompass a full spectrum of field-engineering ser - vices, covering the installation of machinery, commissioning, and on- going service support. This expansion is driven by Reifenhäuser's commitment to be- ing "Close to our customers," a phi- losophy that prioritizes proximity to customers to better understand and meet market demands. The new hub will enable Reifenhäuser to offer enhanced local support, ensuring faster problem resolution and improved accessibility for busi- nesses operating in the MEA region. In line with this growth, Reifenhäus- er has also expanded its facilities in Lagos (Nigeria), with plans to fur- ther expand its presence. The MEA market is recognized by Reifenhäus- er as a very important and rapidly growing region. Bharath Yalla, Managing Direc- tor of Reifenhäuser Middle East & Africa, commented on the expan- sion: "Our strong dedication to lo- cal markets is now embodied in UAE and Lagos. We promised, and we delivered. This is just the beginning of bringing our global expertise closer to our customer needs." Reifenhäuser's investment in the MEA region underscores its com- mitment to delivering exceptional service and support, reinforcing its position as a trusted partner in the plastics extrusion industry. Reifenhäuser bharath@reifenhauserindia.com www.reifenhauser.com Bharath Yalla, Managing Director of Reifenhäuser MEA Showcasing advanced EV Solutions Syensqo, previously part of Solvay Group and a leader in advanced performance materials and chemical solu- tions, is proud toannounce that its innovativeAjedium™ PEEK e-motor slot liners have been named a finalist for the 2025 Automotive News PACE pilot Awards. “Our cutting edge technology enables more efficient, powerful, durable, lighter and sustainable electric pow- ertrains as we collaborate with partners in the value chain to deliver innovative, environmentally responsi- ble, and circular battery solutions,” explains Brian Bale- no, Head of Marketing – Automotive at Syensqo Mate- rials. “Our polyetheretherketone (PEEK) film has been successfully tested with 800-volt systems, demonstrat- ing superior copper fill and heat dissipation capabilities compared to traditional aramid paper alternatives, en- abling manufacturers to downsize e-motor and battery designs while eliminating the need for conventional moisture management systems.” Ajedium™ PEEK slot liners have been showcased at The Battery Show North America 2024 at the beginning of Oc- tober in Detroit, Michigan, where Syensqo will highlight its expertise in next-generation electric vehicle solutions. Syensqo also continues to invest in PVDF production ca- pacity all over the world. Solef® polyvinylidene fluoride (PVDF), a highly non-reactive thermoplastic fluoropoly - mer, has become the industry standard for high-perfor- mance cathode binders, maximizing energy density and extending battery life, even at high voltages. Additionally, Syensqo’s booth will highlight the new Solgain™ PVDF process technology, which enables cost-efficient dry cath - ode production while eliminating hazardous solvents. Syensqo syensqo.com Brian Baleno, Head of Marketing Automotive at Syensqo, shows a sample of an Ajedium™ PEEK film slot liner, which was named a finalist for the 2025 Automotive News PACE Pilot Awards (Photos: Syensqo)