Mattel plans to achieve 100% recycled or bio-based materials in all products by 2030

Mattel, Inc. (NASDAQ: MAT) announced its goal to achieve 100% recycled, recyclable or bio-based plastics materials in both its products and packaging by 2030. In the first half of 2020, the Company will debut its first product aligned with this goal: the iconic Fisher-Price® Rock-a-Stack® made from sugarcane-based plastics and packaged in 100% recycled or sustainably sourced material.

This new goal expands the Company’s Environmental Sustainable Sourcing Principles that were announced in 2011. In addition, the Company has adopted the How2Recycle label, a standardized labeling system that clearly communicates recycling instructions to the public.

Earlier this year, Mattel established an Environmental Sustainability Council comprised of a cross-functional team of leaders dedicated to actively advancing the Company’s sustainability efforts in several areas, including materials innovation.

“Environmental sustainability is a corporate priority at Mattel and creating sustainable products and packaging is an important part of our commitment to the planet,”said Ynon Kreiz, Chairman and CEO, Mattel. “Our dedicated cross-functional team made sustainability a key priority throughout the product and packaging design and production process.Today, we are delivering on that priority by announcing our first product made from sustainable materials and we look forward to expanding our efforts to all Mattel brands.”