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At Expo Revestir 2022 held on March 8 to 11, Araforros, one of the leading PVC profile manufacturers in Brazil, will present the Vinyl Panel brand, a line of wall linings for high-end environments. Developed after the successful Vinyl Ceiling line, launched in 2020, the product was created in partnership with Braskem, the largest thermoplastic resin producer in the Americas.
The boards provide light, easy-to-install paneling, which enables quick, practical and clean construction work. The product is resistant to mold and fungus, does not require maintenance and with various modern design patterns.
According to Araforros, Vinyl Panel aims to transform the paneling and special finishing sector for civil construction, architecture and decor: "Today, as one of the major manufacturers of PVC ceiling linings, accordion doors and roof tiles in Brazil, I can say that our company is prepared for the new economic cycles. We have invested heavily in the last few years in design, technology and staff training to respond to the domestic and international market needs and opportunities. Developing solutions based on innovation is ingrained in our DNA", says Leopoldo Beserra, Araforros Chief Executive Officer.
According to Braskem, the partnership is part of the company's strategy to focus on collaboration with clients and partners. "With high definition digital printing technology, Araforros is diversifying into high-quality finishing markets, delivering sustainability and technology for the decor market. We need to be close to our clients to understand their real needs in each market, so we can together think over new solutions. As a result, we enhance our production processes and contribute towards the development of the markets in which we operate, for sustainable solutions in premium markets", says Almir Cotias Filho, Director of the Vinyl Unit at Braskem.
Expo Revestir 2022 will be held at Transamérica Expo Center in São Paulo (SP).
