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Klöckner Pentaplast (kp) has relaunched kp Elite®, the company’s boundary-breaking modified atmosphere MAP tray, manufactured from 100% recycled PET (rPET), to create a fully closed loop packaging system for the industry.
Forming the core of the new offering, kp Elite® is the only fully recyclable, lightweight, modified atmosphere mono-material packaging tray to be certified 100% recyclable by cross-industry initiative RecyClass. kp Elite® seamlessly integrates into existing PET recycling systems, setting a new standard for end-to-end circularity in protein packaging.
Marking exciting new potential for protein sector sustainability, kp Elite® can be combined with the innovative kp Zapora® padless tray and certified recyclable kp FlexiLid® EH 145 R barrier lidding film, creating a fully recyclable, case-ready MAP solution from one supplier.
Cecilia Guardado, Marketing Director, Trays, at kp, commented: “By communicating kp Elite®’s closed loop credentials, we’re aiming to drive the fresh protein market further than ever before. Packaging circularity is one of the biggest challenges in the protein market, but when combined with our kp Tray2Tray® initiative, kp Elite® takes a vital step forward in reducing waste and promoting a more resource-efficient protein packaging ecosystem."
kp Elite® MAP is designed to seal through contamination, reducing the need for rework and repacking and requiring a lower sealing time and temperature. The resulting hermetic seal also minimises leaks. For retailers and consumers, kp Elite® offers a peelable seal, exceptional clarity, and extended shelf life to enhance product appeal.
