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The way an object looks and how it feels is playing an increasingly important role in the purchasing decision process - and this begins with the packaging, which gives an indication of the value of the contents. Products or packaging that resemble natural materials are proving to be a particularly popular choice with end consumers.
An excellent example of this is the granite look: granite is found in nature in a wide variety of shades with different nuances and grains - from light to very dark, from fine to coarse, from cool and elegant to sparkling and luxurious. This kind of natural aesthetic is generating increasing interest, particularly for packaging in the cosmetics industry, for example in the design of jars and sleeves.
The new masterbatches in the ROWALID®-FX GRANITE and ROWALID®-FX SPECKLE series from ROWA Masterbatch can produce precisely these effects in different color shades and, for example, achieve a stone or speckle look - and not only that: ROWA Masterbatch also offers a large, vibrant selection of colors for the speckles themselves.
It is also possible to create a natural appearance beyond the granite look by using special cellulose fibers. These generate an optical effect that resembles fabric or paper rather than plastic. In addition to the renewable raw material cellulose, ROWA Masterbatch is also able to create these effects with waste and by-products from the food industry that would normally be disposed of.
This new development from ROWA Masterbatch has yet another advantage: the new ROWALID®-FX series is not only formulated for polyolefins and TPU, but also gives engineering plastics such as PC or PMMA the sought-after appearance. It is suitable for both injection molding and extrusion processes.
