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| Photo: ©Chroma Color |
Chroma Color Corporation announces the launch of its innovative ChromaFresh product line, designed to bring a new dimension to color concentrates by ChromaFresh. Their color concentrate additives are developed to enhance the sensory appeal of a wide range of products, making them ideal for applications in packaging, toys, household goods, and personal care items. By adding a unique fragrance to these everyday items, ChromaFresh not only improves the user experience but also helps differentiate products in a competitive marketplace.
In addition to its consumer-focused benefits, ChromaFresh is also an ideal solution for more specialized industries, including automotive, healthcare, and pet products. Scented plastic products made with ChromaFresh additives can be used to neutralize unpleasant odors, promoting a sense of cleanliness and freshness in products that consumers interact with daily. This makes it a versatile addition to products that require both functional performance and enhanced appeal.
One of the most significant advantages of ChromaFresh is its ability to mask unwanted odors from recycled materials, such as post-consumer recycled (PCR) PET and HDPE, commonly used in consumer products. As sustainability becomes a top priority in manufacturing, many companies are turning to recycled materials to reduce their environmental impact. ChromaFresh helps to maintain the integrity of these eco-friendly materials by neutralizing any lingering odors, ensuring that the end product not only looks great but also smells fresh.
“At Chroma Color, we are always looking for ways to innovate and provide our customers with solutions that not only meet their technical needs but also elevate their products’ market appeal,” said James Walsh, VP of Technology at Chroma Color Corporation.
