Extrusion International 1-2019

23 Extrusion International 1/2019 A New Communication Platform dedicated to Circular Economy Solutions Borealis, a leadingprovider of innovative solutions in thefields of polyolefins, base chemicals and fertilizers, announces the launch of its new communication platform, EverMinds™. This dedicated umbrella brand has been created to heighten the vis- ibility of plastics circularity and promote amore circular mind-set within the polyolefins industry. EverMinds serves to streamline all Borealis circular economy-related activities in order to boost their impact and engender familiarity with the topic. It aims to spark interaction and exchange between Borealis and its stake- holders. As a catalyst, it shall ultimately inspire new, high-quality and innovative polyolefins solutions based on the circularmodel of recycling, reuse and design for circularity. The unique properties of plastics have been a key factor in their global success. Their malleability and versatility allow for the production of products which make daily life safer, more effi- cient, sustainable and convenient. Yet when insufficient effort is made to recover and reuse plastics, and to minimise waste, the very same proper- ties that havemade themubiquitous may have adverse effects on the environment. There is increased public awareness of the need to discard the conventional model of “take-make-dispose” in favour of a more circular one. A strictly linear way of thinking must give way to a more circular approach. The launch of EverMinds is the most recent step in the pioneer- ing Borealis journey to promote plastics circularity in the indus- try. Customers and value chainpartnerswill nowhave adynamic platform – the first of its kind in the industry – for innovation and knowledge exchange in the circular economy space. While EverMinds will be implemented across Borealis global opera- tions, initial focus is on the European market. The platform in- vites Borealis partners to join together to reassess and even re- define the very nature of polyolefins applications and products. Communication focus is on four main thematic areas: • Action is required tomake the change to a circular mind-set. • Collaboration is key tomaking plastics more circular. • Customer centricity drives circularity in plastics. • Innovationmakes break-through solutions possible. “EverMinds is a smart approach to inspire people to be more mindful of the circular economy by considering the entire life- cycle of polyolefin-based products,” says Günter Stephan, Head of Borealis Circular Economy Solutions. “Just as important, the platform will enable us to take concrete action together with our value chainpartners to implement theprinciples of the circu- lar economy on a wider scale in our industry.” Borealis AG www.borealiseverminds.com www.borealisgroup.com TROESTER GmbH & Co KG www.troester.de Standard and Custom-designed Systems for Extrusion and Calendaring of Tire Components TROESTER is well known as a reliable extrusion partner and sourceof know-howfor allmajor tire companies, but alsoa favor- ite choice for medium-sized and local tire producers, worldwide. The company offers an extended range of standard and cus- tom-designed systems for extrusion and calendaring of tire components. Their innovative extrusion lines for tread, sidewall, innerliner, apex and other profiles can also be offered as turn- key systems including downstream equipment and line control. The focus of TROESTER is to generate maximum benefit for their customers’ needs. A team of specialists will be present at Tire Technology Expo 2019 to explain the latest technological developments and to answer questions. Booth No. 7036, Hall 21 Multiple extrusion head TROESTER CoEx ® 5plus1/ H500 (CoEx ® is a registered trademark of TROESTER GmbH & Co. KG in Germany)